“It’s Huge!!”

Fun Spot America

Theme Parks

As a core member of the marketing team at Fun Spot America Theme Parks, I applied my background in the theme park industry to develop compelling social media content and creative digital advertising that enhanced brand visibility and engagement. I led social media strategy and content scheduling using Sprout Social and Meta Business Suite, and partnered with influencers to expand our online reach.

My creative contributions included video production using CapCut and Adobe Premiere, along with graphic design in Canva, Photoshop, and Lightroom. I launched and managed a successful video campaign, “Behind the Fun”, which showcased behind-the-scenes stories and drove strong audience interaction. I also wrote impactful copy for marketing campaigns and corporate communications, maintaining a consistent, engaging brand voice across all platforms.

Due to company-wide financial constraints, my position was unfortunately impacted by a round of layoffs. This decision was not performance-related, and I’m happy to provide documentation upon request to confirm this.

Social Media Content

Creation for Fun Spot

America

When Miami Hurricanes’ golden boy Cam Ward visits the park with his teammates, you only have one option as a social media coordinator: get him in your content! Probably one of the most fun projects on the job, this video took a lot of grit and being in the right place at the right time. The result was better than I could have ever imagined!

Software utilized: CapCut

To debut our brand new ride, “Up and Overboard”, I utilized a campaign that I had previously built from the ground up called “Behind the Fun” which gave viewers a behind the scenes look at what goes into making the FUN happen at our park!

Software utilized: CapCut

Staying on top of trends is a social media coordinators biggest responsibility. For this video, I seized the opportunity around the Wicked movie hype back in late 2024. We are now at 2.6 million views and counting!

Software utilized: CapCut