The numbers don’t lie.

In my first three months as Social Media Coordinator at Know Your Meme, I led the brand's Instagram to record-breaking performance. From August 18 to November 18, 2025, the account accumulated 1.7B views (+16.7B%), 151.3M reach (+85.3%), and 84.3M content interactions (+2.7M%) — with views climbing from near zero to a consistent 20–35M per week by late September and continuing to trend upward through November. Reach more than doubled over the period, reflecting a rapidly expanding audience, while content interactions scaled alongside it, peaking above 2M per week by November. Link clicks also doubled (+100%), demonstrating that engagement translated into meaningful off-platform action.